Drift is an app that generated random directions, at first I thought why would you want to get unnecessarily lost? (But this is probably because I do this very often)
Then I realised that in a place where you walk all the time what would it be like to be told where to go, to look at the area you know well with a new take on it. Would you notice lost of things youu took for granted before? Is it possible to get lost in a place you know so well? This is an interesting concept.
for the video advert see link:
http://www.brokencitylab.org/drift/
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